Aug 12 - Aug 12, 2022
The State of TV Measurement Week: Innovation in Regional & Local Measurement
Virtual
Free Event
Media Measurement , Location Analytics
VAB
The State of TV Measurement Week: Innovation in Regional & Local Measurement
Friday, August 12th at 2:00-2:30pm ET
In this session, we go local. We will discuss innovation in location measurement and explore the data-driven capabilities leading to sophisticated measurement solutions for marketers who are running local TV campaigns.
What you’ll learn:
- What are the most innovative tactics and solutions that are available to marketers at the local level?
- How are new measurement techniques are benefiting local marketers?
- How are marketers utilizing modern measurement to determine the lower funnel impact of their campaigns?
