The State of TV Measurement Week: Identity Resolution & Data Privacy
Thursday, August 11th at 2:00-2:30pm ET
Core to any measurement solution is Identity. Integral to modern TV measurement, identity and data privacy allow for accuracy and a more positive consumer experience. In this session, we are going to simplify identity, why it matters to marketers and how they should be preparing for a cookieless future.
What you’ll learn:
What is the definition of identity resolution and how has it changed?