It all starts with the data. Join us as we discuss the primary ways TV viewership data can be collected. Understanding the various methodologies is critical for marketers as differences in the ways data is collected can impact the results of their campaigns. This transparent view will empower marketers to evaluate the methodologies and platforms as they determine what’s best for their brand.
What you’ll learn:
How might the way data is collected impact the measurement of my campaign?
Is it recommended to directly compare one methodology to another?
How can marketers set themselves up for success when evaluating a new measurement partner?