Aug 09 - Aug 09, 2022
The State of TV Measurement Week: Measurement & Currency
Virtual
Free Event
Media Measurement , Financial Services
VAB
The State of TV Measurement Week: Measurement & Currency
Tuesday, August 9th at 2:00-2:30pm ET
This foundational session tackles a question many in our industry ask: What is the difference between measurement and currency? We’ll take a deep dive through the definitions and show why each is essential to marketers looking to drive brand success and business growth.
What you’ll learn:
- What is measurement? What is currency? What is the difference between the two?
- Why is each critical to maximizing the effectiveness and efficiency of modern TV campaigns?
- How to handle the transition to modern measurement solutions?
