Entertainment in the Metaverse: Tips & Strategies for Insight Pros

The metaverse market is expected to grow 13.1% every year through 2024. In fact, in 2021 nearly three-fourths of U.S. adults are interested in joining the metaverse. Why? Because in 2022, experience is king, and now more than ever, in our post-pandemic world, consumers are eager to break away from the norm to experience something, new, exciting, cutting-edge, and exclusive. As consumer awareness, familiarity, and interest in the metaverse continues to grow, it’s critical for insights pros to have a firm grasp on consumer sentiment to remain relevant. Join GreenBook, Toluna, and Warner Brothers Discovery for an exciting discussion about all things Metaverse and the underlying technology and research methodologies that go along with it. You’ll also get a first look at Toluna’s third wave of its Metaverse Tracker, which uncovers what consumers really want from their metaverse experience, unique advertising opportunities for marketers, and actionable strategies you can leverage right away to stand at the forefront of this new technology. 3 Game-Changing Takeaways: (1) Learn what types of experiences consumers are most excited about in the metaverse (2) Discover which segments of consumers are most likely to engage in entertainment experiences in the metaverse (3) Uncover how brands can embrace the metaverse to influence deeper engagement with consumers and elevate their marketing strategies