How to Maximize the Value of Your Research Budget

U.S. inflation has reached its highest point in 4 decades, leading business leaders to implement budget cuts across the board in order to protect their profit margins. Simultaneously, pressure to win over customers is rapidly increasing as their post-COVID interests and behaviors shift. So the question is: how can MRX pros stretch their budgets while harnessing the most impactful insights to drive consumer engagement in this challenging landscape? Join GreenBook and Nick White, Customer Research Principal at Attest, to learn how to gather the valuable insights you need, all within the budget that best suits your business’s current financial priorities. You’ll also see examples of how some key brands use their research budget more efficiently to maximize value and uncover powerful tips to empower your team to run more effective research projects that boost ROI. 3 Things You’ll Learn (1) How to budget for your research projects more effectively (2) Critical tips to empower your team to lead their own research (3) Cost-saving strategies to maximize value and save money during your next research project