ELIGIBILITY RULES

• The PRO Awards are open to marketers, agencies, suppliers, and manufacturers involved in campaigns utilizing promotion marketing.
• B-to-C and B-to-B events and campaigns are eligible.
• Campaigns must have launched or debuted between January 1, 2021 and December 31 2021.
• International entries are welcome!
• Entrants may submit as many campaigns as they wish into the PRO Awards. Campaigns may be entered in multiple categories, as long as it is within category guidelines.

HOW THE PRO AWARDS ARE JUDGED

Each PRO Award category will have a Gold, Silver and Bronze winner. A panel of brand-side judges will be looking for evidence of campaigns that demonstrate the following:

• Clear strategic thinking
• Innovation
• Effectiveness

Winners will have succeeded in reaching out and effectively promoting to the target audience. Results must be supported.