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Aug 15 - Sep 09, 2022

Marketing Planning


Marketing Planning

This four-week long, foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis - then create an action plan and develop a budget.

Learning Objectives

  • Take a deep dive into customer and market research, market segmentation, and product focus
  • Define the structure for marketing objectives and goals
  • Understand the sequence for creating vision, mission, values and a competitive advantage
  • Identify the best path for documenting marketing plans

There is no separate textbook for this course. All reading materials are posted online in the course.