Marketing as a Strategic Partner

The marketing function is evolving rapidly. This webinar will outline how leading bank marketers are positioning their department as a strategic resource to help accomplish their organizations’ growth objectives. You will learn from two leading practitioners how they have transformed their departments to take advantage of the latest digital and analytical tools to optimize their performance.

Discussion Highlights

• Communicating with executive leadership about marketing’s evolving strategic role in the bank
• Linking marketing plans with the bank’s strategic plan
• Upskill marketing teams to anticipate the growth and changes in marketing