Trending Insights: How to Generate More Nuanced Market Data

Analyzing a market landscape is a multidimensional process ranging from benchmarking your brand awareness to identifying the next big trend. And while most companies work day in and day out to stay on top of how their market is evolving in these areas, just one unexpected factor can shift the entire trajectory of your industry. Join GreenBook and Harvey Rañola, Global Head of Media Intelligence at NetBase Quid, for an eye-opening discussion about how to prepare for abrupt market changes, generate more nuanced insights, and uncover a more accurate depiction of trends in order to set your organization up for success. You’ll also explore case studies featuring top fashion, CPG, and technology brands and pick up practical tips to segment data to enhance your desk research, minimize bias in your analyses, and identify opportunities to align product launches or brand pivots with the demands of your market. 3 Things You’ll Learn: (1) How to identify key themes & opportunities in your industry and uncover untapped opportunities in your market (2) How to leverage less traditional data sets as part of your secondary research to generate more nuanced insights (3) How to derive the demographic and geographic insights you need from your data to successfully tailor your strategies