B2B Personalization: Building a Framework for Your B2B Personalization Strategy

The word personalization has become such a buzzword in the digital marketing world, that it threatens to lose its meaning. Personalization means different things to different organizations and marketers. Are you trying to personalize your executive business goals and objectives, your offers to your targeted audience, or your customer journey framework? All of these components factor into a personalization strategy for your business.

In this webinar, join Tarah Speck, Senior Strategic Value Advisor for Adobe, as she covers the basics of personalization, and helps you to begin to strategize and create your own personalization framework.

Some key concepts we’ll cover include:

• Defining personalization for your business
• Personalization maturity: where are you?
• Persona development
• Iterative testing