How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive the organizational change needed to make your efforts successful)?

Join us as we unpack a hybrid approach that'll help you better keep up with the demands of your organization. Plus, hear lessons learned by some of the world's best-known brands from the agile marketing experts who've been in the trenches and lived to tell the tales. No matter the size of your company, vertical, or use case, if you're looking to adopt an agile approach—or want to improve what you have in place already—this webinar is for you.

In this session, you'll learn:

• What it truly means to "go agile"
• What works—and what doesn't—in agile marketing
• How to drive the organizational change needed to help your teams be successful