Keeping Sales Enablement Going [Sales Enablement Working Webinar]

SESSION 4 of 4: You have a Sales Enablement Plan—now you have to keep it going! In Session 4 of the Sales Enablement: Aligning Marketing and Sales Working Webinar Series, you'll learn how continuous feedback and communication will strengthen your plan to keep it running optimally.

Even the best Sales Enablement Plan can get outdated. How can you keep your plan healthy and current? With Martech and Sales Stack integration! The best Sales Enablement Plans use a sales content management library, working with account-based marketing. Learn how to integrate your Martech with the Sales Stack in Session 4 of Pam Didner's Sales Enablement: Aligning Marketing and Sales Working Webinar Series.

In Session 4, you'll discover...

• Why a sales content management library makes your life easier when mapping out your content strategy
• How to integrate your martech with the sales stack to optimize content results
• The benefits of account-based marketing (ABM) and how to coordinate content with Sales team accounts
• How to create a feedback loop so your marketing content improves over time—and doesn't go stale!

Join Pam Didner for the final session of her Sales Enablement: Aligning Marketing and Sales Working Webinar Series. You'll learn what it takes to keep your Sales Enablement Plan running and optimized—and how good feedback will make your marketing easier and more effective.