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Jun 23 - Jun 23, 2022

How to Use Data to Drive Marketing Strategy and Streamline Processes


How to Use Data to Drive Marketing Strategy and Streamline Processes

B2B marketers are moving away from third-party data and embracing first-party customer data. But what processes do you need in place to make the switch—and effectively drive marketing? Sponsored by Bounteous and Acquia.

Marketers' ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts.

Technology can help, but it's not enough to support a marketing strategy built on first-party data. For companies looking to communicate effectively with customers and prospects across touchpoints, Step One is to put the right processes in place to drive value from your first-party data.

In this webinar, experts from Bounteous and Acquia will discuss how marketers can use customer data to drive marketing strategy and streamline processes across various levels of maturity.

Join us to learn:

  • What technologies you should consider at different levels of maturity
  • How you can adapt your organization and processes as you evolve based on data and automation use
  • Basic applications of first-party data to shape your audiences' complex customer journeys, based on communications that leverage predictive modeling