Oct 05 - Oct 08, 2022
Customers have been empowered. No, really this time! From habitual brand switching to reshuffled media habits, competitive clutter to heightened service expectations - customers are more demanding, diffused and brand agnostic than ever before. The D2C marketers who hope to survive this power shift will learn to partner with customers, not just sell them.
MediaPost's D2C Brand Insider Summit explores what "customer-first" really means to all aspects of D2C marketing.
We will explore:
- Acquisition in a fragmented streaming lanscape
- Omnichannel data and martech strategy
- Collaborating with customers on product development
- Next-generation CRM
- Brand building against D2C clutter
In case studies, discussion sessions and MediaPost's signature daily roundtables, we bring some of the most experienced D2C marketers together to share their best practices and examples of what it really means to empower their customers...for real.