Sep 12 - Sep 12, 2022
With consumers cutting the cord, the TV industry has shifted to streaming to help advertisers reach consumers no longer watching traditional TV. Viewers are opting for ad-supported streaming services, bringing digital technology and capabilities to mass audiences.
There is more data available about viewer and consumer behavior than ever before. Television can now deliver differentiated messages to target audiences and document what impacts campaigns in changing brand perception, making viewers take action and ultimately how it contributed to sales.
At the Advanced Advertising Summit hear how major media companies are adjusting to the new era and from companies on the cutting edge that will be leading the next wave of marketing.