Building a TikTok Strategy That’s Right for Your Brand

​While many still think of TikTok as a platform for Gen Zers and short video dance challenges, TikTok has expanded to include almost every type of content and community. In fact, with over 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. How do you know whether TikTok is a good fit? And if it is, how do you make sure your content strategy is optimized for the biggest impact for your brand?

Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about:

• Current TikTok trends and how they impact your brand
• Best practices for developing a TikTok marketing strategy
• What works well for brands on TikTok and why
• If TikTok suits your brand right now