The advertising industry has the ability to influence behavior and share untold stories, and the responsibility to use that power for the betterment of the global community. A lot of attention is put on flashy ads and shiny objects, but we know that adland can — and does — make a difference in people’s lives through cause marketing and purpose-led initiatives.

The Campaign Power of Purpose Awards focuses on purpose and cause-driven work in advertising, both by major consumer brands and nonprofit organizations. Brands, agencies and nonprofits are invited to submit work for entry across the following categories: sustainability, diversity and inclusion, nonprofit, brand purpose and public service announcements.

We hope you will join us for the virtual celebration on June 14, 2022!