US TV Ad Spending Forecast: Heading Toward a Converged Future

US linear TV ad spending will decline every year through 2026 except for a slight uptick in 2024. At the same time, connected TV (CTV) ad spending will grow at double-digit annual rates, more than offsetting the losses on the traditional side.

In this Meet the Analyst Webinar, Paul Verna, our principal analyst, will explore our latest TV ad spending and viewership forecasts, as well as the opportunities for marketers seeking to reach audiences across fragmented viewing platforms.

Join this live discussion, made possible by Innovid, on the topics below and more:

	The relationship between traditional and CTV
	Ad pricing pressures and new measurement approaches
	The effect of macroeconomic conditions on the future of TV advertising
	Plus! Stephanie Geno, CMO, Innovid, joins the conversation