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Minding the Generation Gap: Media Usage & Trust Across Generations

In an age of polarization and media skepticism, Insider set out to understand the commonalities and differences between generations in how they consume and trust media sources and social platforms.

Through a proprietary study fielded at the end of 2021, we found that while generational differences do occur, those groups have more in common than you might think.

Join us for a virtual presentation with Insider's Head of Marketing Insights, Cayley Arbitsman, who will unveil results of the research.

You’ll learn more about:

  • The critical role of trust
  • How "media diets" differ across generations
  • Why format matters
  • What strategies and tactics you can adopt to reach your target audience

Bring your questions to an editorial Q&A featuring Insider Executive Editor, News, Jennifer Cunningham, who is focused on reaching Insider's cross-generational readership and understanding media preferences.