How To Grow in an Uncertain Economy with Google, McDonald's & GutCheck

Nearly 70% of customers expect brands to demonstrate empathy, and 66% expect companies to understand their unique needs and expectations. As a result, demand for rapidly produced consumer research across organizations has dramatically increased in the past year alone. Consequently, consumer data often lacks the ‘connective tissue’ needed to make those insights truly impactful. Join GreenBook and GutCheck on May 19th, to learn how to produce valuable insights that are both timely and unquestionably useful in developing your consumer engagement strategies. Listen in as Kevin Taylor, Global Head of Brand & Consumer Insights for Google, Kyle Papanikolas, Senior Director of Global Insights COE for McDonald’s, and Rob Wengel, CEO of GutCheck, discuss key findings from GutCheck’s new Agile Human Experience Intelligence™ research on how macro-economic trends are shaped by, and shape, real people. This insightful discussion explores how people are experiencing current situations like rising inflation, post-pandemic living, and environmental concerns. Plus, they’ll reveal actionable tips to help your business gear up to meet people’s evolving needs, emotions, and situations as you begin to make important strategic decisions for 2023 planning. 3 Things You’ll Learn: (1) Brand New Consumer Research: Learn what consumers are feeling and saying about the impact of the shifting economy on their lives and behaviors (2) Innovative Approaches to Insights: How to improve the quality of your insights to connect on multiple dimensions with customers (3) Actionable Strategies: Uncover how businesses may be impacted by new consumer behaviors, and discover powerful opportunities to pivot and thrive in new landscapes