May 12 - May 12, 2022
Understanding the health of your brand is an essential component of business success. From global enterprises to nifty start-ups, insights professionals should persistently analyze feedback to identify unique opportunities to optimize and align their products/services with the wants and needs of their consumers. That’s where brand tracking comes in. In the past, insights professionals found the process of implementing a brand tracker cumbersome, requiring large investments, a plethora of manual tasks, and a lot of patience in waiting for actionable insights that can actually be used. Fortunately, brand trackers are automated now, meaning that brands of all sizes and budgets can easily launch, analyze, and implement campaign pivots in real-time. Join GreenBook and quantilope to uncover a valuable framework for how to design an effective brand tracker and leverage automation for a more efficient approach to gathering and analyzing your data. In this session, Hugues Dumouza and Sam Usher, Research Consultants at quantilope, will lead an in-depth discussion on the benefits of brand tracking and provide tips on how to monitor and react to your brand's equity, performance, campaigns, and competitors. Plus, you’ll get a front-row seat to a fireside chat with quantilope and John Leonardo, Head of Marketing at Palermo’s Pizza, as they discuss the benefits and impact of automated tracking. 3 ‘How-To’s’ to Achieve Brand Tracking Success: (1) Learn How To: Build an effective brand tracker (2) Learn How To: Leverage automation for a more efficient approach to brand tracking (3) Learn How To: Successfully implement advanced methods into tracking studies Want a sneak peek of what automated tracking looks like? Check out quantilope’s Consumer NOW Index!