Social Advertising Trends in APAC 2022

Brands in the Asia-Pacific region have required more agility in the past two years due to the many disruptions made by the pandemic, including the ever-changing consumer behaviour.

Consumers have a lot of choices on how they want to consume content across the various social media channels, and new formats are shifting user attention. With more people turning to social media at every step of their consumer journey, digital advertising has become critical in APAC, providing brands with an opportunity to connect with their customers and build meaningful customer relationships.

In this webinar, we will uncover the key social advertising opportunities in the region and identify the vital and proven strategies to recalibrate brands’ social advertising approaches to the current trends.