Measurement Innovations Series: Unlocking Cross-Platform TV Measurement
TV measurement is at an inflection point as incumbent panel-based approaches are unable to keep pace with the heavily fragmented converged TV landscape. The massive shift to streaming and on-demand viewing, coupled with a focus on cross-platform insights, has encouraged the buy- and sell-sides to reassess measurement standards and metrics en masse.
Today, advertisers need a comprehensive view of audiences and independent, real-time measurement for all TV and digital impressions, across any platform, in any market. Join Jo Kinsella, President of TVSquared by Innovid, and Jessica Hogue, General Manager of Measurement and Industries of Innovid, as they share the vision for how, together, ad serving and cross-platform analysis unlocks the future of TV measurement.