Global Consumer Trends: The New Experience Economy

According to Dynata’s forthcoming Global Consumer Trends report, 49% of respondents said the pandemic has changed their lives “a lot” or “completely” over the last two years. As a result, new mindsets and behaviors have emerged as consumers redefine their values and reconfigure their lives to put their personal and professional priorities first. The abrupt shutdown of life as we knew it accelerated the adoption of online shopping and virtual experiences — ushering in a brand new era of at-home conveniences like never before. Now, as we prepare to transition to “post-pandemic normals” and hybrid environments, consumers have begun to see the world through a new lens — opening the door to more innovative ways of experiencing work, shopping, payments, entertainment, and connection. The question is, how can we leverage the new innovative mindset to create cutting-edge experiences and profitable opportunities for ROI? Join Nancy Brigham, Vice President of Research Science at Dynata, as she unveils thought-provoking findings from the latest Global Consumer Trends Report, The New Experience Economy, and shares powerful new insight into how consumers are now expecting to experience life, work, culture, and brand interactions. 3 Essential Take-Aways: 1) Fresh Consumer Insights: Learn how consumers’ priorities changed in their lives and work while exploring a first look at Dynata’s new Global Consumer Trends Report 2) Tech Trends: Explore the need-to-know innovations like augmented reality, alternative currencies, and the Metaverse, that consumers are willing to embrace in 2022 and beyond 3) Tips & Strategies: Discover actionable tips to develop successful strategies that will connect with consumers in the virtual future