Mar 02 - Mar 03, 2022
Social commerce was one of the fastest growth areas of online marketing in 2020 and continues to grow. The overall social commerce market is expected to grow from $2 billion in 2020 to $16-20 billion gross merchandise value by 2025, according to Bain and Company. Consumers are sticking with their digital habits and traditional retailers are quickly catching up with DTC specialists by adapting to the new post-Covid retail environment where the entire customer journey, from discovery to purchase, can now take place on social platforms. Social commerce offers a huge ongoing opportunity for brands who can put the right strategies in place. Brands that can connect with new audiences, excite them about their products and provide an efficient commerce experience will be the ones that most successfully convert browsers into shoppers. Brought to you by Campaign and Performance Marketing World, The Social Commerce Forum is the ideal place for brand and digital marketers to explore the latest trends, insights and innovation around this thriving channel.