Build a Better Relationship with Your IHA

With more and more brands relying on their in-house agency (IHA), many marketers are asking themselves how they can optimize interactions with their in-house agency to streamline communication with creatives and project managers, achieve less time to market, and gain overall better workflow and process. In this virtual workshop, marketers will discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA. We will discuss how to understand the roles and capabilities of an in-house agency in order to build strategic partnerships with marketers. As a result, you will be prepared to launch best practices for cross-functional collaboration, and learn solutions to drive better creative output, and optimize campaign production. Expect to walk away from this session with pragmatic solutions to drive effectiveness of everyday creative requests and account logistics, while optimizing workflow between your marketing team and the internal agency. Target Audience Any marketer who is working with the in-house creative studio or agency. Marketing leads, Marketing managers, and requestors of the IHA who are responsible for working with multiple creative partners, want to better understand the role of their IHA, and develop a better internal process to execute great work.