2022 AMA Winter Academic Conference

Reconnecting and Reconceiving the Marketplace How will consumer behavior change in a post pandemic world? Will entertainment, information and experiences be consumed in the same spaces and places? Are online and offline channels being fundamentally reshaped? What lasting, institutional changes in the marketplace will remain and which will fade? The 2022 AMA Winter Academic Conference seeks to explore these and the full range of new ideas and insights across 14 distinct conference tracks.