Briefing for Success

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback. The interactive workshop includes exercises, examples and case studies. You’ll see best practices in common elements of a creative brief and hone your creative feedback technique through best practice tips. You will discover what inspires and motivates creative people and what turns them off. This workshop will help you be a better client, whether you work with external and/or internal agencies, and whether you are new to the creative process or a seasoned professional who would like a refresher. Target Audience Marketers who want to learn creative brief best practices, and how to provide effective creative feedback and inspire creative teams.