11th Annual Converged TV Measurement and Data Summit

New solutions for converged TV measurement are on the horizon, and CIMM’s annual Summit will continue the industry conversation and collaboration among marketers, media buying agencies, media companies and vendors. 2021 has been a breakthrough year, not only because of consumers’ continued love of streaming, but also because both marketers and TV networks have taken a stand in testing new solutions and addressing longstanding concerns over existing measurement. Over the course of two days, the Summit will feature sessions and presentations on topics including: – KEYNOTE FIRESIDE CHATS: Krishan Bhatia, President & Chief Business Officer, Global Advertising and Partnerships, NBCUniversal; David Levy, CEO, OpenAP – UPDATE ON INDUSTRY CONVERGED TV MEASUREMENT INITIATIVES: ANA, MRC, NBCU and VAB – BUYER & SELLER DEBATE: How to manage more than one converged TV measurement currency? – UNDERSTAND THE BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT: • Combining Scaled TV Data with Methods for Persons Assignment • Standardizing Digital Ad and Content Metrics • Unifying Identity Resolution – METRICS TO MEASURE “QUALITY” IN CROSS-MEDIA COMPARISONS: What are they and how should they be applied? Register today to secure your spot at this year’s Virtual Summit and be sure to frequent our event page for agenda and speaker updates.