Integrated Marketing Execution for Effective Brand Management 401 (EBM Mastery)

This workshop is the fourth workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Brand Management. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs. Research suggests that the highest performing companies link everything that they do to their brand purpose. Most marketing teams find it challenging to execute their plan across multiple touchpoints in a way which is seamless for the customer. This workshop is focused on the practicalities of integrated marketing execution. We will explore techniques for ensuring a joined-up approach across the organization, study examples of best practice and tools for measurement, and learn techniques for breaking down silos to drive results. The workshop culminates with attendees applying the learnings to a real-world example for their own organization.