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Feb 01 - Feb 01, 2022

Integrated Marketing Planning for Effective Brand Management 301 (EBM Mastery)

Virtual

Fee
Fee To Attend 
address
Brand Marketing , Insights Development , Analytics / Data
Host User
ANA
Integrated Marketing Planning for Effective Brand Management 301 (EBM Mastery)

This workshop is the third workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series. In a digitally enabled world, it has never been more important to take a 360 approach to marketing planning. We can no longer rely purely on communications to deliver our brand story. We must have integrated plans across a broader range of touchpoints and champion the customer perspective for a holistic brand experience We’re focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value. We will look at - your customer decision journey, undertake a - build a touchpoint mapping exercise - work on strategies that will deliver your brand promise