Integrated Marketing Planning for Effective Brand Management 301 (EBM Mastery)

This workshop is the third workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series. In a digitally enabled world, it has never been more important to take a 360 approach to marketing planning. We can no longer rely purely on communications to deliver our brand story. We must have integrated plans across a broader range of touchpoints and champion the customer perspective for a holistic brand experience We’re focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value. We will look at - your customer decision journey, undertake a - build a touchpoint mapping exercise - work on strategies that will deliver your brand promise