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Jan 27 - Jan 27, 2022

AWAdvance: The Cookie is Crumbling. Are You Ready?


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Cookieless , Identity
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Advertising Week
AWAdvance: The Cookie is Crumbling. Are You Ready?

The countdown to Google’s deprecation of the third-party cookie is on. This impending shift has been greeted with apprehension by many. But with change comes an undeniable opportunity to invest in multiple approaches to understand audiences, value advertising and measure results. Join Ruth Mortimer, Managing Director of Global Education at Advertising Week, Rohini Sen, Head of Insights at Quantcast, frontline brands and agencies for a robust discussion on how we can all prepare now for this monumental change in advertising. They will also explore innovative solutions available that operate in cookieless environments today. They’ll discuss how you can reap a competitive advantage by accessing new audiences, more inventory and more scaled results today. So as the cookie crumbles, learn how you can embrace innovation and enter the next chapter of advertising on the open internet. It is time to get ready now.