IAB Tech Lab CTV & Video Advertising: Growing with Standards

(This event has been programmed for attendees located in European time zones but is open to all.) With the growth of streaming, Connected TV (CTV) has firmly established itself as a critical component of the digital media landscape. This virtual event will dive into the standards and technology solutions for brand safe and viewable ads on CTV. We will cover ad sales & delivery, ad fraud, brand safety, measurement, privacy, and interactivity in CTV advertising, and the surrounding landscape