Building a Brand Management Framework for Effective Brand Management 201 (EBM Mastery)

This workshop is the second workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series. Strong brands are an essential element of marketing effectiveness. Brands which are relevant and connect with the customer build longer term loyalty and ultimately drive greater value for your organization. This workshop has been designed to help marketers understand how to - build a more effective brand for their business - drive value and engage customers in long term relationships - manage your brand and brand positioning - differentiate your products and services - develop a compelling brand promise and personality