Developing Actionable Customer Insights for Effective Brand Management 101 (EBM Mastery)

This workshop is the first workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series. The most effective marketing is built on a firm foundation of customer insight. True insight into our customers’ mindset means going beyond raw data and rational information to find the underlying emotional needs that drive behavior. Today as brands compete to establish their unique space in the market, having a deep understanding of customers is a competitive edge needed to drive a truly customer centric brand experience. This workshop is designed to help marketers - develop actionable insights that will drive successful marketing programs - how to get the most from the research and data available inside your company - creating insights that matter