Sponsorship & Experiential Marketing

It’s taken over headlines and piqued the interest of people all over the world - The Metaverse. So what is the metaverse and how can brands use it to their advantage? Hear how NASCAR has hit the virtual streets, building customized digital experiences across platforms like Roblox, Rocket League and Zed Run. Dive into a first-of-its-kind collaboration with NASCAR and Roblox and learn how it’s set the stage for brands to show up more authentically with consumers and engage new fans.